Job Category: Marketing
Job Type: Full Time
Job Location: Austin TX

We are seeking a talented, Austin-based B2B Digital Media Strategist who has a professional background in the Healthcare Industry or MedTech space to fill a role within our fast-growing marketing team. EDAP is a global leader in high-tech robotic medical devices for diagnosing and treating Prostate Cancer. EDAP is a NASDAQ-listed international group with a rapidly growing presence in the United States, leading with the proprietary Focal One technology brand (

The core competencies of the Digital Media Strategist role will be successfully developing brand awareness through a high-value presence on the web, social media, and other various digital platforms.

Key Responsibilities

  • Support the company’s marketing strategy
  • Design and constantly improve the company’s presence and image on the web and social media
  • Advance scheduling of day-to-day B2B and B2C content across brand social media platforms
  • Monitor discussions, posts, comments, and messages across multiple platforms
  • Ability to edit graphic content using Adobe Express templates
  • Engage (retweeting, liking, sharing, responding to posts) with B2B and B2C followers and influencers across all Focal One social platforms
  • Identify opportunities for potential brand partnerships (traditional and non-traditional alike)
  • Ability to brainstorm ideas with fellow Creative Team members to craft engaging campaigns
  • Monitor the performance of existing campaigns
  • Present strategies and results to the Leadership Team
  • Other duties, as needed and assigned

Professional Experience/Qualifications

  • Relevant and current work experience in similar digital media strategy functions, ideally in the high-tech and/or the medical industry
  • Minimum 3+ years of previous editorial or social media experience
  • Demonstrated successful execution of social media content strategy in the B2B medical space
  • Expert knowledge of social media, mobile apps, and digital and mobile marketing
  • A complete portfolio of digital media campaigns and analysis of ROI showcasing skills and experience.
  • Solid understanding of HTML and CSS
  • Prior experience leading projects from specifications to delivery
  • B2B natural storytelling as well as excellent written and verbal communication skills
  • Understanding of the changing digital landscape
  • Able to identify new social media platform opportunities and have a proven interest in keeping up-to-date with social media platform developments
  • Strong attention to detail with an ability to create communications that are cohesive with the brand messaging
  • Able to meet deadlines with good time-management skills
  • Exercises excellent interpersonal and customer service skills, ability to communicate effectively verbally and in writing to individuals at all levels
  • Ability to manage through distractions, perform with changing priorities and aggressive deadlines
  • Experience with tools such as Google Analytics and Adobe Express is preferred
  • Either has a degree or is working towards a degree in


  • Bachelor’s Degree in marketing, advertising, and or communications with specific training in graphic design, web design, digital design, or a related field.

Job Type: Full-time


  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off

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